Hill Utilities
A site, an inbox and a presence on the map.
Location: Newtownabbey, Northern Ireland
Engagement: Website, email & ongoing local SEO
Website: hill-utilities.co.uk
An online presence that was holding the business back.
Hill Utilities is a family-run groundworks, utilities and building contractor based in Newtownabbey, with over twenty years of combined experience serving Belfast and County Antrim. Their work speaks for itself - their online presence didn't.
The existing site was dated, slow, and not pulling its weight on quote enquiries. Wider than the site itself, the digital setup had gaps that were quietly costing leads:
- An old site that wasn't converting - dated layout, no clear path to a quote, and weak performance on the mobile devices most enquiries come from
- Email tied to the old setup - inboxes were attached to legacy hosting with no proper business email infrastructure behind them
- No measurement - no Analytics or Search Console in place, so there was no view of what was working, what wasn't, or where the traffic was coming from
- Invisible on the map - the Google Business Profile wasn't claimed and optimised, so local "near me" searches weren't finding them
They needed a partner to rebuild the site, modernise the email setup, and put the SEO and local-search foundations in place to grow on.
A rebuilt site, modern email, and a proper local-SEO foundation.
Two Clouds replaced the old site with a fast, lead-focused build, migrated email onto a managed business platform, and put the measurement and local-search foundations in place to grow on. One partner across the whole digital setup - not three.
Lead-Capture Site Rebuild
A clean, mobile-first rebuild of the website with every section driving toward the free-quote enquiry - phone, email and form CTAs placed where decisions get made.
Business Email Setup & Management
Migrated email off the legacy hosting onto a managed business platform - proper authentication, reliable delivery, and ongoing support so inboxes stay running while the team is on site.
Analytics & Search Console
Google Analytics and Google Search Console configured from day one - so traffic, enquiries and search performance are measured rather than guessed at.
Google Business Profile & Local SEO
Claimed, optimised and maintained the Google Business Profile, plus structured content and schema across the site - so "near me" searches in Belfast and County Antrim can actually find them.
One partner across the whole digital setup.
- A site that earns the enquiry - a fast, credible rebuild that turns visitors into quote requests instead of bounces
- Reliable business email - migrated onto a managed platform with ongoing support, freeing the team from inbox issues
- Measurement in place - Analytics and Search Console give a real view of traffic, enquiries and search performance over time
- Findable locally - a claimed and maintained Google Business Profile alongside on-site SEO foundations for Belfast and County Antrim searches
- One partner, not three - website, email and local SEO handled by the same team, so nothing falls between the cracks
“We’re a small team on site most days - we don’t have time to chase three different people for the website, the email and the Google listing. Two Clouds handle all of it, the enquiries come through cleanly, and we know what’s working because the numbers are actually being measured now.”
Darren Hill, Owner, Hill Utilities
