Case Study
Inspire Loyalty
Keeping independent hotels connected to their guests.
Location: Belfast, Northern Ireland
Partnership: Ongoing
Website: inspireloyalty.co.uk
The Challenge
A Platform That Hotels Depend On
Inspire Loyalty provides branded loyalty programmes for independent hotels and hospitality businesses across the UK and Ireland. Their platform helps hotels drive direct bookings, reduce reliance on online travel agents, and build lasting relationships with guests.
The results speak for themselves - one hotel client generated over one million pounds in sales from just 2,000 active loyalty members, with repeat business increasing by 20 percent.
With a platform that hotels rely on daily, Inspire Loyalty needed a technical partner who could do more than just keep the lights on:
- Proactive development - a partner who could maintain the platform, implement improvements, and respond quickly when issues arise
- Integration expertise - the ability to connect with third-party reporting providers, payment systems, and property management tools
- Performance and reliability - ensuring the platform runs smoothly for hotels and their guests across multiple touchpoints
They needed a team that understood both the technology and the business - a partner invested in the platform's ongoing success.
The Solution
Ongoing Development and Technical Partnership
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Platform Maintenance and Support
Proactive management of their CraftCMS and PHP platform - handling updates, fixes, and ongoing improvements to keep the system running reliably for hotels and guests.
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Payment Provider Integrations
Integration work with payment providers enabling automated points awards and seamless transactions across the loyalty ecosystem.
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Third-Party Reporting Integrations
Connecting the platform with reporting providers to give hotels better visibility of customer behaviour and programme performance.
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Performance Improvements
Ongoing work to improve platform speed, functionality, and reliability - ensuring a smooth experience for members and hotel staff.
Built on CraftCMS and PHP, the platform integrates with property management systems, booking engines, and payment providers to deliver a seamless loyalty experience.
Built for Hospitality
Loyalty platforms need to be reliable, fast, and seamlessly integrated with hotel systems. Downtime or poor performance directly impacts their clients' revenue. Our role is to ensure Inspire Loyalty can focus on growing their business while we handle the technical foundations - maintaining the platform, building integrations, and continuously improving performance.
The Results
A Platform That Keeps Delivering
- Reliable platform operation - proactive maintenance keeps the system running smoothly for hotels and guests
- Expanded integrations - new connections with payment and reporting providers enhance platform capabilities
- Improved performance - ongoing optimisations ensure fast, responsive experiences across the platform
- Reduced technical overhead - Inspire Loyalty can focus on client relationships while we handle the technology
- Continuous improvement - regular updates and feature enhancements keep the platform evolving
Why It Worked
Understanding the Product, Not Just the Code
This engagement worked from the start because we took time to understand the product and business, not just the codebase. Loyalty platforms are mission-critical for their clients - hotels depend on them to drive direct bookings and guest retention.
We came on board through a referral to our Belfast-based team and quickly established a rhythm of proactive support, clear communication, and continuous improvement. It's the kind of ongoing partnership where we can focus on making the platform better, not just fixing what breaks.
Services Delivered
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